Testimonial app in Zapier

Build a testimonial app in Zapier to collect text or video testimonials

Justin Welsh recommends using testimonial.to to gather testimonials.

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I recommend Zapier.

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Today I’m going to show you how I built a testimonial.to lookalike using Zapier Interfaces, Tables, and Zaps.

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I’m also going to give you a template to use if you want. You can also see it live and, if you've found my newsletter valuable, leave a testimonial yourself.

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Too many people are willing to fork over $20+/mo for tools you can build in Zapier. It starts adding up.

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Don’t let it add up on you.

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Let’s build.

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Breaking down testimonial.to

At its core, Testimonial.to is a form with storage. It also gives an embeddable, nicely looking “wall of love” to showcase all of the testimonials.

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Here’s what it looks like to build it in Zapier:

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Testimonial.to form = Zapier Interfaces forms
Testimonial.to storage = Zapier Tables storage
Testimonial.to wall of love = Zaps to send to your own website

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It’s comparable. Sure, you don’t get the wall of love to embed on your own website. But, with Webflow (or any number of other website apps), you can create your own wall of love and just use Zaps to send testimonials there.

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Building it in Zapier also gives you full customization around the entire process. Maybe you want to:

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Add an AI step to summarize transcripts for the video and pull out one-liners
Add an AI step to score testimonials based on impact, helping you prioritize what should be displayed
Include an approval process with multiple people before a testimonial gets pushed to your website
Quickly add out-in-the-wild testimonials you find on social (use Central to grab them and add them into your table)

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Zapier gives you the power to do these things. The list goes on.

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Building the testimonial app in Zapier

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You need two versions of a form with all the fields you’d expect to have. One version for text. One version for video.

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Submissions slide into a single Testimonials table.

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The table has a button that send a testimonial into Webflow as an “item” in a collection you’d have to set up for testimonials.

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One Zap sends a thank you email.

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Another Zap sends the item into Webflow.

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El fin.

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Go check out the testimonials template if you want to see it in action.

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As I built this out, I realized something about how I build Zaps that I haven’t put into words until now. This might help you build.

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Two ways to build Zaps

You can build Zaps for:

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Automation: Automate tedious, repetitive tasks.
Products: Actions and user experience.

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Building Zaps for the testimonial app was in that “Products” category. You click a button to send something to Webflow. You also send a thank you email after receiving a testimonial.

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These Zaps don’t fall under the typical way we think about automation.

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So, don’t forget to change your thinking as you build. Become a product manager.

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To recap: