6 AI Plus Human Examples

AI is best when it's a complement to humans.

Here’s what AI can do:

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Write your LinkedIn posts
Craft sales outbound emails
Repurpose a paragraph into a landing page optimized for Google search

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But that’s not what it does best. Not even close. Even I’m guilty of using AI in these limited ways.

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Let’s shift.

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Here’s what AI does best:

Help save millions of dollars by detecting potential fraud and flagging situations for a human specialist to review
Spread your ideas by identifying obvious blindspots in your thinking as you work on an authentic blog post
Create exceptional customer experiences by giving your team a consistent brand voice in outreach messages

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Don’t get fooled by the temptation to have AI replace you. Quit looking for shortcuts.

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You love work. You love effort. You love challenge.

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Use AI to get you more of what you love at a higher level.

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Today, I’ll show you 6 practical ways to use AI at it’s very best: as a complement to you. Most of these examples use Zapier Central. So if you’ve been curious about Central, now’s your chance to get inspired.

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Let’s go.

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6 AI Use Cases

People say “AI Agents” but I honestly think “AI Assistants” is a better way to frame AI. Remember: AI is a complement not a replacement.

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Here are some excellent examples I’ve seen used by Zapier customers:

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Build exceptional products with customer feedback patterns.

Gather feedback from customers in email, a form, or a chatbot. Doesn’t matter where you get it just put it into a Zapier Table. Create a Central assistant that looks at the Table every day and identifies patterns. Send the top three patterns to you as an email each week. You follow-up with customers to get more insight.

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Never say “out of stock.” Predict shortages.

You have an inventory and sale data. Create a Central assistant that looks at purchases and dates and predicts when something will go out of stock. It’ll get the purchase order ready and send you a note for your review. You know the industry. You know the trends. You decide whether it’s worth purchasing more of something.

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Keep a consistent brand voice while humanizing Google Review replies.

Google reviews come in everyday. They are held in a Table. AI is used to give a suggested reply consistent with a brand's voice. As location manager you use a Central Assistant to look at past sales data and interactions with the reviewer. You spot ways to humanize the reply to go above and beyond in customer service.

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Find and alert a subset of customers of an on-site hazard.

If your location has construction or an incident where customers can’t come on-site, you need to alert them quickly. Use a Central Assistant to quickly scan two sets of data: customers and bookings for tomorrow. Tell the assistant to text all the customers with a message you craft. You needed to take action quickly to save your customers from a wasted trip. AI helped you do it.

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Create proactive sales experiences to meet the customer where they’re at.

You have an AI Chatbot help answer basic questions on your website. It’s more or less a conversational search. But sometimes users show sales intent but don’t necessarily have the questions a chatbot can answer. You use AI to identify users who have sales intent by looking at transcripts. Then, you send customer information to the sales team to follow-up personally.

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Give your team answers about a process right when they need it.

You’ve done the work of documenting your process for your team. Don’t have them read the document. They’ll forget it right away. Instead, you build an AI Chatbot trained on the document to help answer your team’s questions right when they have them. You use a Central Assistant to analyze conversations to spot trends in questions that you can reinforce in team meetings.

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Are you starting to see it? You level up when you use AI in the right way. It doesn’t eliminate the work, it allows you to do work that’s better.

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To recap: